The movement starts with you.

We are proud to present our limited-edition capsule dedicated to preserving the life, evolution and remembrance of the late, great Nipsey Hussle.

This project began in early 2020 + has been nothing short of a rollercoaster ride. We applied The Marathon concept every step of the way. The raw emotion + energy put into this project will define our life’s best work, much like Nipsey’s infamous blueprint.

Our goal was to capture Nipsey’s true essence + to invoke the same emotions we feel when listening to our favorite Nipsey album. Nipsey has become a staple in our household, even down to our wardrobe. 

We invite you to collect our curated items to enjoy for a lifetime.



Rest in Power
Ermias Joseph Asghedom
08.15.1985 – 03.31.2019

I feel like I spoke for my generation. All game and my demonstration... I'm a different greatness. Pay dues, never missed a payment.
Stayed true, now it's entertainment. Feel like I'm built for whatever storm. Whatever way the game test me, in whatever form.
War in dark times that they never saw. I feel like I stand tall and can never fall.

Nipsey Hussle, Downtown LA
Victory Lap by Nipsey Hussle Album
Stream 'Victory Lap' by Nipsey Hussle now!
Crenshaw by Nipsey Hussle
Stream 'Crenshaw' by Nipsey Hussle now!

Streaming on all platforms